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Bharti Airtel Limited is an Indian multinational telecommunications services company headquartered in नई दिल्ली, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India, with 228.25 million subscribers as of April 2015.[1] Airtel is the largest mobile operator in South Asia and the third largest in the world with a 303 million subscriber base.[2] Airtel was named India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.[3]

Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory' model of low cost and high volumes. The strategy has since been adopted by several operators.[4] Airtel's telecom equipment is provided and maintained by Ericsson and Nokia Solutions and Networks[5] whereas IT support is provided by IBM.[6] The transmission towers are maintained by subsidiaries and joint venture companies of Bharti including Bharti Infratel and Indus Towers in India.[7] Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of 1/minute (US$0.02/minute).[8]

References[संपादित करें]

  1. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  2. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  3. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  4. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  5. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  6. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  7. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.
  8. "Telecom Subscription data, January 2015" (PDF). TRAI. 16 June 2015. अभिगमन तिथि 30 June 2015.

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